According to the Canadian Marketing Association, branding is the strategic development and management of differentiation through a unique identity. A brand can be systematically managed with a well defined brand strategy which includes a clear statement (no more than two sentences) of the key brand benefit to target audiences followed by a few key support [...]
So you’ve got your “Marketing Guy” on the phone, and he asks, “What kind of application do you want for these logoed shirts?” You’ve just painstakingly selected the perfect style among a myriad of possibilities and colours for what seemed like an eternity… and now he’s asking you this? Here’s a brief summary of some [...]
So, you’re quietly tweeting at your desk when your boss magically appears and sanctimoniously hands you your first swag assignment, “Get me the cost for some new logoed shirts for the IPO launch next week.” and disappears as idyllically as she manifested. Here’s your chance to get the job done quickly while maintaining reasonable budgetary [...]
The GILDAN™ polo sale is extended until July 1st, 2011. Four styles to choose from, starting as low as $10.50 for an 11-oz., 100% combed ring spun cotton pique polo. Over a dozen colours to choose from!